Customer Service Basics(4)

■Words and Phrases

  • brick-and-mortar retail outlets
  • take a long hard look at
    • じっくり検討する
  • Adapt or perish
    • 順応するか滅びるか
  • liberal return policy
    • 寛大な返品条件
  • feel the heat
    • プレッシャーを感じる
  • develop and nurture
    • 構築・育成する
  • time is of the essence
    • 時が極めて重要である
  • go all out to
    • するために全力を尽くす
  • not settle for anything less
    • 以下のものでは妥協しない
  • The race is very much to the swift

競争は速い者が圧倒的に有利だ

■Daily Exercise

  1. Alice describes how Internet shopping is putting the squeeze on old-style retailers.
  2. How does Paul think business should handle customer service in the new online retailing world? They should return to the fundamentals.
  3. Paul says that business need to move quickly nowadays.